EASTER HOLIDAY WORK
Media Forms: What techniques does the extract use to establish the text engage the audience?
The techniques the extract uses are different camera shots to keep the audience engaged for example different places are used, such as the lady walking and she pulls back whena care comes in fast speed a moment where you will not just blink but maybe scream or jump back, where as in this advertisement the lady doesn’t, so it enages the attention of the audience to keep watching as its enteratinign and different. It shows a basic start of a typical day as she wash’s her face etc, which leads people to believe init. Th extract also uses voice over of the news man talking about ‘ world record’ which gives the audicne a background of what is happening, ( uses and gratification –bumer and katz)
The silence of when the lady breaks the record as she eats the chocolate engages the attention of the audience as everything goes silent it becomes an interesting moment to discover which is used for a dramatic affect
Who does this text/brand appeal to?
I believe this text appeals to females as the main role of the advertisement is done by a female, however the ethnic use of a Chinese lady, maybe has something to do with the strength that they hold as they believe in keeping fit and healthy, however the advertisement is for chocolate therefore it can appeal not just to chocolate lovers but to also weight conscious individuals, as the female is shown as being strong, as she doesn’t blink until she eats the chocolate and she is in good shape.
How is gender/age place represented in the extract?
The way in which gender is represented in this extract is by showing male boys being able ‘cool’ as they meet use the blackberry to contact each other (friends) and meet up within second’s shows that boys have power with a blackberry bold. The age group is teenagers therefore appeals to teenagers. The snowy day shows the cold winters however the boys are not sitting home, they are meeting up to play a sport which must be difficult to play in the snow.
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