EASTER HOLIDAY WORK

http://youtu.be/n2zvtXk87r0

Media Forms: What techniques does the extract use to establish the text engage the audience?

The techniques the extract uses are different camera shots to keep the audience engaged for example different places are used, such as the lady walking and she pulls back whena care comes in fast speed a moment where you will not just blink but maybe scream or jump back, where as in this advertisement the lady doesn’t, so it enages the attention of the audience to keep watching as its enteratinign and different. It shows a basic start of a typical day as she wash’s her face etc, which leads people to believe init. Th extract also uses voice over of the news man talking about ‘ world record’ which gives the audicne a background of what is happening, ( uses and gratification –bumer and katz)

The silence of when the lady breaks the record as she eats the chocolate engages the attention of the audience as everything goes silent it becomes an interesting moment to discover which is used for a dramatic affect

Who does this text/brand appeal to?

I believe this text appeals to females as the main role of the advertisement is done by a female, however the ethnic use of a Chinese lady, maybe has something to do with the strength that they hold as they believe in keeping fit and healthy, however the advertisement is for chocolate therefore it can appeal not just to chocolate lovers but to also weight conscious individuals, as the female is shown as being strong, as she doesn’t blink until she eats the chocolate and she is in good shape.

How is gender/age place represented in the extract?

http://youtu.be/cSU78swrroE

The way in which gender is represented in this extract is by showing male boys being able ‘cool’ as they meet use the blackberry to contact each other (friends) and meet up within second’s shows that boys have power with a blackberry bold. The age group is teenagers therefore appeals to teenagers. The snowy day shows the cold winters however the boys are not sitting home, they are meeting up to play a sport which must be difficult to play in the snow.

NOT COMPLETED

TECHNOPHOBES

BBC Three is launching a new program called “Technophobes”, following the lives of five people who are afraid of technology.  

Audience:  This program will appeal  to people who are either good with technology as they would want to know why these 5 people are afraid of technology, or either people who are afraid of technology themselves. I believe this program will only appeal to teenagers as they are the younger generation so there for are more into technology, and therefor would surprise then seeing people who are afraid of technology.  

Institution:  Because it would be broadcasted on BBC 3 I believe it would appeal to a number of different audiences rather than just teenagers as BBC3 is a well watch TV channel which people usually watch documentaries.

Representation:  I would expect this program to be interesting for those who have settled well into the new advanced technology, as it would entertain them seeing others who still have not been able to. I also think it will have good chances of appealing to different audiences such as old people who have lived through the technology created in the past century there for they have lived, watch through the more and more advanced technology created throughout the years. There for the older audience may find it interesting to watch this program as they may also feel the same.

Review:  This is a joke, people are not accepting the fact that technology is being advanced for our own benefit.. I don’t understand why and how you can be afraid of things made by humans, when you are a human yourself. However I do agree and respect that old people may seem frightened as they are being newly introduced to the advanced technology as when they were teenagers TV was in black and white. But for adults living in this century and being scared of technology is weird. It’s nothing to be scared of it’s just a way of media which is created for us, for our own benefits and we should accept it with a smile.